iPad and Mac Convergence isn’t the Answer, it’s about Seamless Workflow

I recently wrote an editorial for The Mac Observer after Tim Cook reacted to the suggestion that Apple would be heading iOS and OS X towards a singular user experience.

I argue that making workflow seamless is Apple’s end game here, not duplicating the iOS experience on the Mac.

iPad and Mac Convergence isn’t the Answer, it’s about Seamless Workflow

 

Imac iphone

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