There are a lot of perfectly cogent, reasonable criticisms of Apple’s MacBook Pro announcement last week. This is not one of them.
Few are more well-thought out than Chuq Von Rospach’s “How Apple Could Have Avoided Much of the Controversy.” I won’t recap it here, but I encourage you to check it out if you’d haven’t already.
I haven’t had a chance to play with the new systems yet. They weren’t available for demo at the Apple Store when I dropped by yesterday to get my phone fixed and I don’t have one on order, as my “daily drivers” consist of recent-model MacBook Air and Retina MacBook Pro models, so I likely won’t be getting a new Mac for some time.
Instead, I’d like to direct my comments to the self-appointed arbiters of the Apple zeitgeist. You know the ones: With each successive release of software and hardware from Apple, the ones who have increasingly become more shrill and strident about their displeasure with the company and their intention to leave the platform: Shut up.
Buy something else, if you’re going to. But you know as well as I do that you probably won’t. Because you’ve invested years developing and mastering a workflow. And you’re not about to go and recreate that on another platform simply because this particular hardware doesn’t meet your needs, you special freakin’ snowflake.
And hey, if you are, if this is your line in the sand, good on you. Don’t let the door hit you in the ass on the way out.
The rest of us have real work to do.