Apple’s Ambitious Plans for Apple Arcade

Apple introduces apple arcade apple tv ipad pro iphone xs macbook pro 03252019I’ve been writing about Mac games on and off for 25 years, and I can’t think of a single announcement from Apple that has intrigued me as much as Apple Arcade. It could be a real game changer, or it could be a total disaster. Apple Arcade, announced before Apple’s introduction of Apple TV+, is coming this fall. The Mac is getting the new games alongside iPhones, iPads and Apple TV. What’s more, Apple is contributing to the development costs. This is the first time I can remember Apple footing the bill. That should tell you that Apple has some ambitions beyond just launching a new service.
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What happened to the iMac?

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The iMac debuted 20 years ago. It’s not hyperbole to say that it’s the computer that saved Apple and set the stage for Apple’s ascendance to becoming the biggest tech company in the world. All that said, Apple’s lost something in the translation – while the iMac is still a fixture in Apple’s product line, it lacks some essential qualities of that first model. Its personality has changed. The iMac has gotten harder. It’s lost the sense of whimsy, fun, and wonder that made the first iMac such a joy to use.

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What’s in store for Apple’s Mac?

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For decades, pundits have compared Apple’s Macintosh computers to Windows PCs. Recent articles about Apple’s Mac plans provide us with a look inside its hardware and software engineering efforts. They also reveal what Apple is doing to make such comparisons less relevant in the future. I’m going to read the tea leaves a bit to try to figure out what Apple has planned.

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